Case Studies

 

 

PIC OF STORE

RESTRUCTURING SALE

Aladdin Home Store – Marble Falls, TX

The faces of Tom and Mary Barker had grown into icons in the community over the past few decades as the helpful and friendly owners of this full-line furniture store. As time passed, however, traffic slowed down at the well-loved retail site, and Tom took proactive measures by contacting PMP Sales to brainstorm solutions. After our initial analysis, plans were set in motion to run a RESTRUCTURING SALE. We met Tom again at the High Point Market to select new lines that better fit his target market as part of the remerchandising plan. A few weeks later, the store was ready to begin it’s life-changing transition.

Results: The 10-week promotion was so profitable, Tom decided to extend the sale three more weeks. Aladdin’s salespeople were re-trained to produce higher closing ratios, the store’s reputation was revived within a 30-mile radius, and the traffic and volume more than doubled! Tom went on to run a GRAND RE-OPENING SALE to secure his newfound market share, and to showcase the brand new lines and categories they now offer. Today, Aladdin Home Store is stronger than ever, and seeking to join a buying group that will further enhance it’s success.

PIC OF STORE

RESTRUCTURING SALE

“We wanted to try something new, and although we were nervous about the promotion initially, it really couldn’t have gone more smoothly. We feel we accomplished the goals we set out for the sale.”

– Patti Coniglio, Owner of Lincoln Mattress & Furniture

Lincoln Mattress & Furniture – Lincoln, NE

With humble beginnings as a bedding store, Lincoln Mattress & Furniture grew into a full-line furniture dealer for the greater Lincoln area by maintaining a great reputation for quality products and service. With their 40th anniversary approaching, owners Patti & Jerry contacted PMP Sales to help capitalize on the event. During our initial visit, we learned that the business’ biggest competitor was a big-box store 30 miles northeast which drew traffic right out of Lincoln’s backyard. We also learned that even though Lincoln had made the transition to a full-line furniture store 12 years earlier, the surrounding community still considered them a mattress store. We immediately compiled a strategy to rectify both of these issues, and embarked upon a 40TH ANNIVERSARY RESTRUCTURING SALE.

Results: In the span of eight weeks, Lincoln Mattress & Furniture experienced a very successful sales event that generated positive lift for years to come including increased revenue (2 ½ times their normal volume), increased store traffic (268 of which were first-time customers), and a greater market share. The promotion spread awareness in the community about the home furnishing categories Lincoln carries, and the store took back their share of the market that used to travel 30 miles to their competitor. Patti and Jerry learned how to allocate their advertising budget more efficiently to maximize every dollar spent, and their sales staff learned successful selling strategies that increase closing ratio. Lincoln was left in a strong position to grow even more over the next 40 years.

Carolina Furniture

Carolina Furniture

Amherst Store Closing

“I can say without a doubt that, when comparing PMP Sales to most of the promotion companies out there, you definitely live up to your mantra, ‘Powerful Sales With Personal Commitment.””

– Dale Bielicki, Partner/Owner of Carolina Furniture in NY

Carolina Furniture – Three locations in the Buffalo, NY area

After many years of serving the Buffalo area, Carolina Furniture received word that the shopping center in which one of their three stores was located was scheduled for demolition by year’s end. In addition to its main inventory, the store housed a large amount of excess inventory, including an entire lower level he dubbed the “Bargain Basement.” Being a savvy business man, partner Dale Bielicki knew he could capitalize on this opportunity if he planned it right. Not wanting to affect Carolina Furniture’s hard-earned reputation with a wrong move, he called PMP Sales for a free consultation. Together we created a customized promotion strategy to turn the cards he was dealt into a winning hand.

Results: The promotion was well-received by the community. Carolina’s volume more than doubled, and continued to build as the weeks flew by. Toward the end of the nine-week strategy, Dale recognized there was still plenty of steam left and decided to extend the promotion another five weeks. Toward the end, there was nothing but odds and ends left of his excess inventory. Dale thanked his community for the hugely successful sale by offering these leftovers in a 5-Day Free Furniture Event from his Bargain Basement. The sale attracted attention from miles around, boosting Carolina’s popularity. PMP Sales introduced several new methods of advertising that produced instant results, and assisted Dale in the hiring and training of new, more professional salespeople at his other locations who would be able to handle the new level of volume Carolina Furniture will have going forward. The reputation of Carolina Furniture was not only kept in tact, but strengthened through this historic event.

Bennington Furniture

Bennington Furniture

Grand Re-Opening

“During my Grand Re-Opening event in June we made record sales never seen before in my company.”

– Michael Fiacco, Owner of Bennington Furniture in VT

Bennington Furniture – Bennington, VT

The original founding store of Bennington’s family chain of retail outlets had been handed down to the next generation and was in need of a facelift. Owner Michael Fiacco had recently built an addition, doubling the size of the iconic retail store. After renovating the facade, he decided he would seize the opportunity to test the market with this updated look and expanded selection (which included the area’s largest mattress gallery), with a Grand Re-Opening Sale. Michael runs successful sales events regularly, but enlisted PMP Sales this time because he wanted more than just a successful event, he wanted his personnel to be strong and motivated as they embarked upon this new phase in Bennington’s history.

Results: Despite the fact that June and July have always been notoriously slow months for this retailer, Bennington Furniture experienced this June as the biggest month in the history of the store due to combining efforts with PMP Sales. Michael’s new mattress gallery proved to be a giant success as an unstoppable flow of bedding was sold at amazing margins. Most of our events are planned to last eight to twelve weeks, but this one proved that short-term promotions can be just as effective and profitable.

Sahlaney's Furniture

Sahlaney’s Furniture

Going Out of Business

Sahlaney’s Furniture – Houtzdale, PA

Sahlaney’s was a well-known high-end furniture dealer in western Pennsylvania for many years, whose clientele radiated over 100 miles out. Having been a family-owned business, it came as a devastating blow when the patriarch suddenly fell ill. The children did all they could to keep the business running, but with careers and families of their own, they were forced to face the monumental decision of closing the family business for good. They turned to PMP Sales, as our reputation had preceded us for being personally involved and committed to each retailer’s unique situation. Their goal was simple: to have the contents liquidated so they could sell the building as quickly as possible.

Results: PMP Sales was given complete control over the promotion. After completing our in-depth analysis of the store’s history and operations, we developed a strategy that included augmenting the inventory they had left, a comprehensive Advertising Campaign that would pull in their prime target market, and a staff qualified to run the business as if it were their own. Sahlaney’s promotion generated profits beyond the family’s expectations, generating one year’s worth of business within the first three weeks alone. PMP Sales turned this family’s sudden liabilities into the huge asset of a completely empty building ready to put on the market.

Garden City Furniture

Garden City Furniture

Remodeling Sale

“Kick off was today! Amazing, exceeded my expectations! I wish you could see my store, it has never looked better. Customers were lined up at the door. Joey and I are very pleased.”

– Dianne Ray, Owner of Garden City Furniture in SC

Garden City Furniture – Garden City Beach, SC

In the coastal town of Garden City Beach, this furniture retailer had a strong grasp on the operations and merchandising for their business, and had recently begun major renovations to the showroom. The store was almost halfway done remodeling when they heard from other members in their buying group how a Powerful Promotion with PMP Sales massively increases cash flow, so they gave us a call.

Results: The owner’s expectations were exceeded when PMP Sales began implementing success strategies for Garden City Furniture. What was supposed to be a simple cash-raising sale turned out to be a milestone event for the business. Not only did the promotion raise more than enough cash to fund the remainder of the remodeling project, PMP Sales helped Garden City and it’s staff realize their true potential in the areas of sales volume, profit margin, and closing ratio. The advertising strategies used during the promotion put Garden City Furniture on the map, drawing crowds from areas that had never even heard of the store before. From working with PMP Sales’ professional team, Garden City Furniture learned what changes they must make in order to become stronger and maintain their position as a leader in their community.

Furniture & Floors for Less

Furniture & Floors For Less

Restructuring Sale

Furniture & Floors For Less – Storm Lake, IA

This store, located in the heart of farmland, was part of a family owned three-store chain.  Although the Hineline name bears a high reputation, this particular location had been in the red for over a year, draining resources from it’s two sister stores.

Results:  Through our on-site analysis during the Restructuring event, we identified the weak spots in their keystone operation behaviors, and used the store’s strengths to overcome these factors.  With balance restored, Furniture & Floors for Less is now in a position to thrive in their marketplace.  The eight-week promotion generated an entire year’s worth of business.  In addition, the salespeople learned valuable techniques that raised their selling skills to a more professional level.  The publicity created awareness of the store from far beyond their normal trading area, and they were left with new strategies for effective advertising that enables them to continue maintaining their presence in this vast farmland.

 
Wendell's Furniture

Wendell’s Furniture

Store Closing

Wendell’s Furniture – Plattsburgh, NY

Even though this independent retailer was a high-volume store, the expensive rent and restrictive rules of being located within a mall became more than they were worth for the owner.  He had two other locations in a neighboring state where he lived, and he was tired of the arduous ferry trip back and forth.  He decided to let his lease run out, and hire a promotion company to run a STORE CLOSING sale.  PMP Sales created and proposed a customized and profitable exit-strategy, and although this retailer had a prior relationship with another promotion company, he chose to partner with PMP Sales for the event after hearing success stories from other retailers.

Results:  With the end of the lease fast approaching, we did not have the advantage of running a full-length promotion (8-12 weeks).  Nevertheless, over the course of only six weeks, Wendell’s generated more than half their annual volume.  After witnessing the profit potential of his mall store, Wendell decided to renew his lease for half the space, and received an incredible lease rate from the mall.  Now that he has learned and implemented the new advertising tactics suggested by PMP Sales, and his sales staff has learned how to handle increased business, the store is thriving.  Wendell is considering partnering again with PMP Sales to run events at his other locations.

 
Hooker's Furniture

Hooker’s Furniture

Store Closing

“PMP Sales was responsive to my questions and available to deal with all situations presented.   I could not have done this on my own. The sale was a complete success.”

– Rusty Newhouse, Owner of Hooker’s Furniture in Barre, VT

Hookers Furniture – Barre, VT

The semi-retired owner of this store spent a large part of the year out of state, leaving the responsibilities of the day-to-day operations to his son.  However, his son had dreams of pursuing other opportunities, and so the decision was made to put the building up for sale.  When an interested buyer came along to purchase the building, it was time for Hookers Furniture to close down after 58 years in business.  The owner wanted to close the store profitably, so he partnered with PMP Sales.  He chose to go with a STORE CLOSING theme rather than GOING OUT OF BUSINESS to protect the reputation of his sleep store 30 minutes away, under the same name.

Results:  Hookers produced almost a years worth of business during their three-month promotion – the first week alone generated two months volume.  Very little inventory was left at the end of the sale, which they were able to sell after the promotion.  PMP Sales Project Manager and Sales Consultants blended well with Hooker’s personnel and were well-liked by the owner.  The advertising we produced for the sale was hard-hitting, yet remained true to Hooker’s image and objectives.  All in all, the promotion met the owner’s expectations and left him with a hefty profit from his years of furniture retailing.

 
Knight Furniture

Knight Furniture

Remodeling Sale

Knight Furniture – Two locations in TX

Knight Furniture had been in business for 104 years and carried a steadfast reputation as being the foremost home furnishings dealer in the area.  Their short-term goals included renovations in both stores, as well as adding more product to their clearance outlet which neighbored the flagship store in Sherman.  However, the owner couldn’t justify the added expense this would entail, given the recent decline in the store’s market share.  He had witnessed what PMP Sales was able to accomplish for another local store, and decided to partner with us to reach his objectives as well.

Results:  During the 8-week Renovation Sale, sales increased by over 50%, and at a margin 10% higher than before.  Not only did Knight raise enough cash to knock down walls, make new floor space to move & improve entire departments, update their offices in both stores, and repaint both showrooms, they were also able to purchase several brand new lines of furniture for their new showrooms.  This, in turn, provided the clearance outlet with the additional merchandise it needed.  By working with PMP Sales’ sales consultants, the staff learned how to bring the excitement back into the buying experience for the consumer.  The experience freshened Knight’s image in their community, and bumped them back up to the top of the area’s leading furniture retailers.

Ashley Home Store

Ashley Home Store

Store Closing

Ashley Home Store – Sherman, TX

This franchise had everything going for it except one very important factor: its location. Being a savvy businessman, the owner had run successful furniture retail stores his entire life, and employed several strategies to overcome this glaring challenge for his Ashley Homestore. Although he experienced success, the cost to maintain these strategies came to outweigh the benefits of keeping the store open.

Results:  To maximize the profit of the “Store Closing” sale, the owner agreed to PMP Sales’ plan for a two-part promotion that would span 15 weeks. The first phase was “Floor Model Sell-Off” which enabled the store to purge all overstocked and discontinued merchandise, and then allowed them to re-stock the warehouse with new, desirable merchandise for the “Store Closing” phase. The response from the public was incredible. The promotion ran strong through all 15 weeks, leaving the store nearly empty and the owner with a sizeable profit to show for it

 
USA Furniture

USA Furniture

Going Out of Business

USA Furniture – Kenilworth, NJ

Being an immigrant businessman, the owner of USA Furniture had his share of struggles as he maneuvered the challenges of the furniture retail industry in eastern United States.  After many attempts to mold his business into the community’s leading dealer in discount family home furnishings, always managing to stay in the black, he finally decided it was time to seek the help of a professional and stabilize his business for the long-term.  Market analysis revealed the best direction for the store’s permanent goal of stability was to liquidate their entire current inventory and rebrand into a more contemporary model.

Results:  The sale went very well, largely due to the strong theme of “Going Out of Business” being advertised through various new and effective techniques.  The owner found the staff of PMP Sales to be honest, hard-working people who follow through.  The sales staff at USA blended seamlessly with the PMP team, winning the admiration of USA’s owner, and prompting him to retain two of the PMP Sales sales consultants as full time employees after the transition was complete.  The successful selling methods taught by PMP Sales’ team are now standard procedure for the sales staff, increasing their closing ratio and allowing the store to maintain a higher gross profit margin.  USA’s old, stale inventory was completely turned over, making room for the brand new lines of modern inventory that would showcase their new image under their new name.  The promotion increased awareness of their presence in the community, creating hundreds of future loyal customers.  USA Furniture is now Legacy Furniture, looking toward a bright and stable future.

 
Tip Top Furniture

Tip Top Furniture

Restructuring Sale

Tip Top Furniture – Freehold, NY

When Ken seized the opportunity to open a brand new La-Z-Boy Gallery in his upstate New York furniture store, the daunting task of clearing a space was suddenly presented.  With a fully stocked warehouse, he had to find another way to move the discontinued lines out of his showroom, and fast!  The gallery was scheduled to open in six weeks, and though business was good, it wasn’t enough to open the amount of floor space he would need in such a short timeframe.Ken turned to PMP Sales for a solution.  Although most of our programs require a few weeks lead time, that was a luxury not afforded in this situation.  So PMP Sales assembled a customized strategy for success for Tip Top that could be implemented right away.

Results:  In a streak of fast-acting teamwork, the strategy materialized into a 4-week Restructuring Sale with impressive results.  Despite the time restrictions coupled with the promotion falling right into the center of vacation season which left the community absent of its full population, Tip Top generated 1.5 times its normal volume.  The floor space for the new gallery was successfully cleared, along with most of Tip Top’s older inventory that had been sitting stale for years.  In addition, the new advertising techniques introduced to Tip Top through the promotion, namely the Mobile Campaign, left such an impression that Ken plans to incorporate it into his future advertising plans.

 
Simpson Furniture

Simpson Furniture

Restructuring Sale

“I never realized how much my staff had to learn until I witnessed the strength of PMP Sales’ team.”

– Dale Emmert, Owner of Simpson Furniture in Coralville, IA

Simpson Furniture – Coralville, IA

When Dale opened his second store in Coralville four years ago, his hopes were to create another booming source of revenue like his flagship store 85 miles away.  However, during his most recent review with his business consultant, it became apparent that something more must be done in order to turn this second location into a profitable venture.  The problem areas were pinpointed as a weak sales staff and ineffective advertising, which resulted in a showroom of stale inventory – only compounding the problem.Dale reached out to PMP Sales for help.  Our panel of experts worked with his consultant and advertising agency to create a customized solution that would revive both his revenue and reputation in Coralville.

Results:  The program instituted was an 8-week cash-raising sale, during which PMP Sales personnel came on site to demonstrate and implement new and successful selling strategies to Simpson’s sales staff.  PMP Sales’ advertising department worked closely with Simpson’s agency to produce a compelling mix of advertising methods and techniques to drive heavy traffic to the store.  The program worked so well, that Dale decided to extend the sale two more weeks.  A total of 6 months worth of volume was generated in the ten weeks, and at a higher gross profit than before.  So much inventory was sold that his floor was opened up to receive newer, fresher merchandise, attracting even more customers and repeat buyers.  Simpson’s reputation was transformed in Coralville within a matter of weeks, and they are now equipped to maintain a new volume momentum.

 
China Towne Furniture & Mattress

China Towne Furniture & Mattress

Smoke Sale

“I trusted you because I had a good sense about your integrity.  Amazingly, we made record-breaking sales 2 consecutive weeks during the promotion, and this entire year has been a milestone in China Towne’s history due to PMP Sales’ involvement.”

– Jay Yennock, Owner of China Towne Furniture

China Towne Furniture & Mattress – Solvay, NY

Jay Yennock, the owner of China Towne Furniture & Mattress in upstate New York, was making plans to renovate his 55,000 square foot showroom after being in business 44 years in the former china dish factory.  Although Jay was proficient in running all aspects of the business, he recognized his store would benefit greatly from outside help with this undertaking of conducting a RENOVATION SALE, so he partnered with PMP Sales.With the sale break just days away, a fire broke out in the warehouse, causing smoke to travel through the showroom!  An immediate HALT was placed on the RENOVATION SALE.  As Jay worked furiously to have the damage assessed by the insurance company without losing time, PMP Sales’ team was wildly brainstorming Plan B for the promotion. Plans were made to launch a SMOKE SALE as soon as the store was authorized to open their doors to the public. The new advertisements incorporated the mishap of the cancelled RENOVATION SALE, the special invitation already mailed to preferred customers, and the new unexpected SMOKE SALE discounts, which were even bigger than what the Renovation Discounts would have been!

Results:  When China Towne opened their doors on Friday, March 7, people came in droves, waving their letters and emails.  The next day set an all-time volume record for China Towne – they had never generated that much revenue in a single day in all their 44 years.As the advertising campaign began to gain momentum, volume only increased.  The second week of the sale beat the first week, marking a NEW all-time record for sales at China Towne.Jay raised more than enough cash to renovate his showroom, move and add new departments, and change the entrance of the store to a more convenient location in order to serve his community better for years to come.

 
Freedom Furniture & Electronics

Freedom Furniture & Electronics

Going out of Business

Freedom Furniture & Electronics – 3 Stores in TX & CO

After decades of providing family-friendly home furnishings, electronics, and other home goods, this national chain suddenly encountered an unforeseen circumstance that threatened their capacity to continue business as before. It took much thought and analysis, but in the end, the only solution for Freedom was to go out of business. They decided to partner with PMP Sales so the process would be streamlined and as profitable as possible.

Results:  Being a widely-loved store, PMP Sales’ first strategy was to get the word out to Freedom’s loyal customers. Using a combination of direct mail, TV, Radio, and a mobile signage campaign, the news of Freedom’s biggest sale in their history spread like wildfire. With all new ordering at a complete halt, our project managers brainstormed creative options for liquidating the existing inventory in each of Freedom’s categories, sometimes combining different products into package deals to boost perceived value for quick sale. As each store ran out of merchandise to sell, it was shut down and any remnants were shipped to the next store. By the end of the twelfth week, all of Freedom’s stores had liquidated their merchandise into profit.

 
Fulton Furniture

Fulton Furniture

Moving Sale

Fulton Furniture – New York, NY

Jeff, the owner of 4 stores in the boroughs of NYC found out that the landlord for one of his locations had sold the building in January 2014 and needed to vacate in 60 days. So Jeff contacted PMP Sales to conduct a Store Moving sale as he was planning to find another location in Queens after this sale was completed.

Results:  PMP Sales only had about six weeks to empty a four-level store but succeeded by introducing Fulton to new advertising techniques, staffing the store with a manager and people who fit the demographics of his location. We began the sale in mid January and had to vacate the building no later Feb 28-not much time but we worked the sale hard and over those six weeks we more than doubled Fulton’s present business and left the store with very little inventory to move around to his remaining three stores. Today, Fulton has incorporated many of the techniques they learned during our sale at their other 3 locations.

 
Family Home Furnishings

Family Home Furnishings

Restructuring Sale

“The difference between PMP and the other promotion company was night and day. Restructuring sales surely are PMP’s specialty.”

– Greg Dakessian, Owner of Family Home Furnishings, Roseburg, OR

Family Home Furnishings – Roseburg, OR

After having purchased the business five years prior, the owner of Family Home Furnishings was ready to step it up a notch and make his store more prominent in the community.  He hired a promotion company that told him what he wanted to hear, but could not follow through on their promises.  Not disheartened, the owner did some research and asked trusted colleagues for a referral.  Over and over, PMP Sales kept coming up as the right solution for his situation.

Results:  PMP Sales helped Family Home reach their objective of liquidating their current inventory, assisted with connecting with new vendors who provided the type of merchandise best suited for that market with which to restock, and taught the sales team effective selling techniques for future success.  During this process, Family Home’s sales numbers doubled, giving the owner the leverage he needed for his new direction.

 
Dream House Furniture

Dream House Furniture

Retirement Sale

“I was amazed we could generate that much revenue with just the merchandise that was on the floor and in the warehouse.”

– Michael Fiacco, Owner of Bennington Furniture, Queensbury, NY

ACQUISITION SALE
(Bennington took over Dream House)

Dream House Furniture – Queensbury, NY

When PMP Sales heard about Dream House’s plans to retire, we contacted the owner to offer our assistance.  Then we found out that the owner of Bennington Furniture was looking to expand into the Queensbury market and had already made plans to take over Dream House.The conditions were perfect:  Dream House wanted to sell their inventory and retire, Bennington wanted an empty building to move into, and PMP Sales had the resources and know-how to make it all happen.Dream House simply wanted to get paid for their inventory and was not interested in getting involved with the promotion.  Even so, it was critical to keep the Dream House name because the community was familiar with it.  PMP Sales drew up a strategy that would meet everyone’s objectives and produce satisfying profit all three ways.  After careful analysis, we labeled the acquisition a Retirement/Moving Sale and presented it that way to the public.

Results:  The first weekend produced three months’ worth of Dream House’s normal volume, and by the end, the total volume had exceeded the owners’ expectations.  Traffic during the promotion was more than the store has ever pulled in on their own, and both store owners’ had their goals met: Dream House was paid for their entire inventory, and as a matter of fact, more than 98% of it was liquidated into cash at a 48% margin.  Michael was able to get rid of all his obsolete inventory taking up valuable space in his Bennington warehouse (which increased his cash flow as well), he was able to test the market for what types of advertising are most effective before moving in, plus he had an empty building to open the newest Bennington Furniture location in his now Six-Store Chain.In essence, the promotion paid for itself, everyone made a profit, and we only used the merchandise that was on the floor and in Bennington’s warehouse.

 
Priba Furniture

Priba Furniture

Restructuring Sale

Priba Furniture – Greensboro, NC

Priba Furniture had thrived for many years using a business model popular in the southeast, which meant that most of their revenue came from out-of-state special orders over the telephone.  But when sales began to fade, Priba realized their back-up plan of having a brick and mortar showroom was useless if the local community didn’t know them.  As they witnessed numerous other retailers that had been very strong working on the same business model go out of business, Priba was certain it was time for a change and decided to develop their local market.  However, they soon realized their attempts weren’t succeeding, and that’s when they called in the professionals.  PMP Sales outlined a strategy that would rebrand Priba in their own community, and set them up for decades more of successful retailing.

Results:  Priba generated ten months’ worth of business during the 10-week promotion, while improving their margins by 20%.  They sold over $600,000 of their existing excess inventory, and kept the advertising budget under 6%.  PMP Sales introduced Priba to new vendors that broadened their target market.Overall, Priba was successful in transforming themselves into a much better business model than before, and they are now well-known in their community as the place to go for quality home furnishings.  Priba is the perfect example of a high-end retailer who was facing new challenges, and utilized PMP Sales’ services to not just survive, but learned to thrive!

 
Mills & Thomas Furniture

Mills & Thomas Furniture

Restructuring Sale

“Upon completion, the promotion left me in a strong financial position to take my company to a different level.”

– Pete Timmins, Owner of Mills & Thomas Furniture in Swansboro, NC

Mills & Thomas Furniture – Swansboro, NC

Although owner Pete Timmins had always run his business successfully, the long hours and hard work weren’t bringing in the cash they used to.  He had a plan for the future of his business, but he needed to be in a stronger financial position before he could move forward with it.  Pete decided to partner with PMP Sales to run a 3-phase event, lasting 20 weeks, to accomplish his goals.

Results:  The sales volume more than doubled during the first 12 weeks, giving Pete the financial leverage he needed to execute the plans he had for his building.  The entire promotion increased cash flow, allowing Mills & Thomas to purchase new lines that produced higher margins.  The sales manager and team placed by PMP Sales blended well with the existing staff, and Pete’s workload lessened so he was able to spend more time with his family.  Upon completion, the promotion had left Pete in a strong financial position, free to pursue his future business plans.

 
Designs for Living by Gil

Designs for Living by Gil

Going out of Business

“PMP made our transition not only easy, but PROFITABLE!”

– Dennis Kraus, Owner of Designs for Living by Gil in Westbury, NY

Designs for Living by Gil  – Westbury, NY

The owners of this successful contemporary furniture store located on Long Island decided to end their triad-partnership and go different ways to pursue other business opportunities.  Being savvy businessmen, they sought out PMP Sales to help them devise a profitable exit strategy.

Results:  After a 12-week Going-Out-of Business promotion, the strategy paid off and the showroom had less than $1000 worth of merchandise remaining.  PMP Sales sales staff and manager blended well with the store’s existing staff, and the environment was exciting and positive throughout the promotion.  The three partners each made a satisfying profit at the end and were set free to pursue their individual interests.

 
Brody's Furniture

Brody’s Furniture

Going out of Business

Brody’s Furniture – Vineland, NJ

After 110 years serving the Delaware Valley area by providing top quality, high end home furnishings to thousands of customers, the fourth generation owner of Brody’s Furniture in Vineland, NJ decided to shut their doors forever and retire. Faltering business conditions along with a family tragedy made for this tough decision, but – by partnering with PMP Sales, they were provided with the necessary direction to successfully accomplish the monumental job of closing their business by running a GOING OUT OF BUSINESS SALE.

Results:  Because of PMP Sales’ attentive guidance, proper merchandise augmentation, and advertising strategies, Brody’s stock (including high end items they had owned for years) was completely liquidated.  Financially, Brody’s obtained their goal of producing a year’s worth of business in three months, and closed their doors with a healthy profit in their pocket.  The building was sold shortly thereafter.

 
Red Oaks Furniture

Red Oaks Furniture

Going out of Business

Red Oaks – Long Grove, IL

After 60 years of successful business, the last five years had become a very stressful time for Red Oaks as business lagged and profits fell. They struggled to pay vendors, utilities, insurance and make payroll.  They were finally in so deep they were forced to make the heart-breaking decision to go out of business.

Results:  By the end of the sale, Red Oaks was current with all their creditors, up-to-date on all their taxes and had money in the bank!  The GOB sale raised more money in twelve weeks than their total net sales for the entire year prior.  Had Red Oaks hired PMP Sales sooner, it easily could have saved their business from closing the doors.

 
Lastick Furniture

Lastick Furniture

Retirement Sale

Lastick Furniture – Pottstown, PA

Jerry Lastick grew up in the business of furniture retailing, and after 40 years of operating his own furniture and floor coverings store in Pottstown, PA, he was ready for a lifestyle change.  Lastick Furniture, like most retailers across the country, had been experiencing a steady decline of traffic and volume during the recession.  It seemed Jerry’s desire to retire was unattainable, until he met with PMP Sales.  Together, Jerry and PMP developed a strategy to breathe new life into Lastick Furniture and hand the reins over to his sister, Marsha.

Results:  Lastick Furniture was introduced to brand new advertising techniques, which generated traffic beyond Jerry’s expectations, and will continue to keep traffic strong and steady.  We implemented successful selling techniques with their current sales staff and recruited additional experienced and professional sale people, and brought in new lines of furniture at a better value to increase Lastick’s profit margin.  We reset the showroom display, and set up a bedding department.  Lastick was able to create new revenue by opening an outlet store with lower-end goods at massive discounts.  Throughout the process, we analyzed Lastick’s budget and found ways to cut their overhead expenses.

 
Grindstaff's Interiors

Grindstaff’s Interiors

Restructuring Sale

“From the first meeting until our last meeting, you were dedicated to the success of my sale. My staff and I have learned valuable advertising and merchandise strategies from this promotion that will continue to serve us well in the future.”

– Boyce Grindstaff, Owner of Grindstaff’s Interiors, Forest City, NC

Grindstaff’s Interiors – Forest City, NC

Grindstaff’s was a healthy retailer who received most of their business online and but was severely over-stocked with obsolete merchandise.  Their internet revenue waxed and waned, and they continually struggled with foot traffic in their store, leaving them with occasional and unpredictable dry spells of volume.  They decided to partner with PMP Sales to completely restructure, renovate, and remerchandise their store.

Results:  Grindstaff’s strengthened their community presence, and multiplied foot traffic by 600% during the promotion.  They also were able to the market with new lines of merchandise to determine which ones they would introduce after the Restructuring Sale.  PMP Sales surpassed our own volume projection by 10%, and our guaranteed profit margin by 20%.  Grindstaff’s learned advertising techniques that they will continue to practice in order to maintain strong traffic for years to come, as well as broadened their target market by introducing and devoting ¼ of their showroom to a brand new division that caters to the younger, less affluent population that are moving to the area.

 
Downing's Furniture

Downing’s Furniture

Going out of Business

Downing’s Furniture – Sparta, NJ

Nearly four decades ago, Jim Downing was peeling potatoes onto a newspaper when he glanced down to see a real estate ad for a barn and house in Sparta, NJ.  He purchased the property and turned it into a furniture store, which became well known and loved for its quality products and customer service.  This past year, Jim found that he was tired of working the long hours, and the economy was making it more difficult to turn a profit.  He met with PMP Sales, and together we developed an exit strategy that allowed Jim to close his business profitably and reputably, and go on to pursue other interests.

Results:  PMP Sales’ professional salespeople and on-site manager brought knowledge and taught selling skills to Downing’s existing staff, which resulted in higher closing rates during the promotion.  PMP Sales provided guidance and assisted with purchasing the right selection of merchandise for the promotion, which resulted in the liquidation of Downing’s entire stock, including the dead inventory.  Downing’s was able to pay off its vendors and Jim walked away with a profit – all together, his partnership with PMP Sales had produced more than twice his average volume!

 
Tuffy Bear Furniture

Tuffy Bear Furniture

Restructuring Sale

Tuffy Bear Furniture – Glenburn, ME

The barn-faced storefront spoke of the small-town personal service on which Tuffy Bear had built their quality reputation, even as the largest independent furniture retailer in the Bangor area.  Consumer traffic was at an all-time low, and they knew it was time for a change.  So Tuffy Bear met with PMP Sales, and together we came up with a RESTRUCTURING plan that would set them up for continued success in their marketplace.  Their expectations were met, and together we accomplished their objectives.

Results:  Tuffy Bear generated two months’ worth of volume in the first week, which enabled them to pay off their old bills, fill sold orders, and bring in new lines of merchandise at a better value with a higher profit margin.  They learned how to implement successful selling techniques with their current sales staff and they recruited additional experienced and professional sales people.  Tuffy Bear was introduced to brand new media venues and learned how to manipulate the advertising budget to keep traffic strong and steady.  Finally, they expanded their clearance center to feature special manufacturer closeouts at exceptional value to the consumer.

Taylor's Furniture

Taylor’s Furniture

Store Closing

Taylor’s Furniture – Calais, ME

In the furthest northeast corner of the country, there was a 60 year-old furniture store that knew its time had passed.  The patriarch of the family had passed away, leaving the business to his son and daughter-law.  The son was a successful optometrist, so the duty of the store fell on the daughter-in-law.  For three years, the couple pushed aside their dreams of traveling in order to carry on the traditions and responsibilities of running the family business.  Finally, they decided to let go and made the decision to close the store.  They met with PMP Sales, and together we came up with an exit strategy that would leave her father’s store’s legacy in tact and provide them with profit to pursue other opportunities.

Results:  Taylor’s sale generated two months worth of volume in the first five days, and they sold off their entire existing inventory during the sale that enabled them to walk away with a profit to invest in future opportunities.

 
House of Norway

House of Norway

Restructuring Sale

“What made us choose PMP was the TRUST factor. I had preconceived notions about promotion companies, and PMP proved them all wrong. Looking back, I realize now we should have done this two years ago, and we would have avoided a lot of problems.”

– Arild Frustol, Owner of House of Norway, Fairfield, NJ

House of Norway – Fairfield, NJ

House of Norway had once been a popular six-store chain on the east coast, providing upscale Scandinavian home furnishings to their loyal consumers.  When the recession hit, they were forced to consolidate, closing every location except for one.  They were facing problems like: their main vendors overseas were going bankrupt, their time was consumed with forging new vendor relationships, their salespeople were discouraged and unmotivated, and their advertising had hit a dead-end.  Business was dropping by the month.  House of Norway partnered with PMP Sales to run a “Restructuring Sale” in February of 2011.

Results:  The sales volume during the promotion exceeded the projected volume.  As a matter of fact, House of Norway generated THREE MONTHS worth of business in the FIRST FIVE DAYS of their promotion!  They developed strong relationships with key vendors introduced to them by PMP Sales, and they expanded their merchandise selection and broadened their price points, which in turn increased their market share.  House of Norway’s sales team was retrained to use successful selling techniques, and they recruited additional talented sales people.  They learned effective advertising tactics and were introduced to new media that kept showroom traffic strong.  Their customer list was increased by 30,000 over the course of the promotion, and they are now pursuing future partnership opportunities to attain their dream of operating multiple locations.

 
Ambiente Furniture

Ambiente Furniture

Retirement Sale

Ambiente Furniture – Raleigh, NC

This contemporary store located in a very affluent area of North Carolina has been in business for 20+ years and the owner decided it was time to retire and pass the day to day operations onto one of his managers. PMP Sales was asked to run a high impact sale with the theme being a “Retirement Sale” over an 11 week period.

Results: The big news was PMP Sales was able to triple his existing business for 11 weeks straight while increasing his profit margins too! At the same time, we introduced them to new products in order to rebrand their image & taught them new advertising techniques to continue to drawer new customers going forward under their new management team.

 
Indoor Furniture

Indoor Furniture

Restructuring Sale

“My store would not be here today if it weren’t for PMP!”

– Eva Nelson, Owner of Indoor Furniture in Columbia, MD

Indoor Furniture – Columbia, MD

Battling the reputation that consumers thought their store only sold Scandinavian type furniture, and very expensive at that, the owner knew it was time for a change. The owner also had relationships with other stores that used PMP for sales and decided she too should partner with PMP Sales to run a 60 day RESTRUCTURING SALE. Management was very concerned about mixing our sales staff with their people but this turned out to be a plus.

Results:  To quote the owner, “Indoor Furniture would not be here today if it were not for PMP Sales.”  Because of PMP Sales training and merchandise consultation, Indoor now has a greater market share than ever. Her volume doubled during the 60 days and she also held a very healthy margin as well. She felt that PMP Sales’ personal commitment was a key to her success and felt that all of us were truly professional at all times.  Today, Indoor is thriving in her marketplace.

 
Randall Furniture

Randall Furniture

Store Closing

Randall Furniture and Design – East Windsor, NJ

After owning two stores in central New Jersey selling top quality brand name furniture, the husband and wife team at Randall Furniture decided to close down one of the stores after 17 years due to the failing economy. Some of the top quality brand names carried was: Temple, Flexsteel, Signature and Vaughan Bassett. The plan was to close this location, raise as much money as possible so they would have capital going forward with their other store.

Results: Prior to hiring PMP Sales, Randall hired a different promotion company who did not produce anything near the results that PMP Sales was able to realize over its 12 week sale period. Says owner Harriett, “The professional salesmanship that each member of the PMP Sales team brought to our store each day along with personal commitment by Hector, made what we thought was going to be another bad experience turn out to be one of the best promotions we have ever had.  I was sorry when it had to end”.

 
Silvert's Furniture

Silvert’s Furniture

Going out of Business

Silvert’s Furniture – Freehold, NJ

After 81 years in business, Silvert’s Furniture decided it was time to shut down their store which was known as a mid-to-better-end furniture store carrying name brand vendors and being loyal to each one. We began the event with a “Retirement Sale” and converted it to a “Store Closing” sale. While the primary driver behind the store closing in November 2010 has been the ailing economy, the owner decided to close voluntarily for strategic purposes, not financial hardship. The goal was to close the 40,000 square foot as a result of an opportunity to lease his building, which he owns.

Results: The store closing sale began in August and ended in early November liquidating all remaining inventory over a 12 week period. The owner then leased out and transformed his furniture store to be better suited for another retail model outside of the home furnishings industry.

 
Sherwood Studios

Sherwood Stuidos

Restructuring Sale

Sherwood Studios – Detroit, MI

Sherwood Studios and its staff of designers had served the community for over 40 years by catering to stars, professional sports athletes and the affluent customers in the area.  Besides the need to raise cash as do most retailers, the owner also had an excessive amount of older inventory (between 2-5 years old). However, this entire inventory was in pristine condition. It was a matter of figuring out the proper way to market and ultimately sell it off and change his model from a high end, designer type of showroom to a 4 day a week operation offering high end manufacturers closeouts during shorter retail hours. Some of the lines they carried were: Gamma, Excelsior, Ekornes, American Leather, Century, Bernhardt, Elite, Hickory White and many others. A pricing structure was suggested and put into effect for their Restructuring Sale.

Results: The result was the majority of these goods were sold, allowing the owner to make money and make room for new inventory at lower price points. Additionally, we had ongoing discussions with regard to opening the store on a 4-5 day basis and after much analysis the decision was made to go forward with this new business model. This helped to lower the cost of doing business while allowing customers to shop on other days by appointment only.
We also assisted them with the closing of their warehouse and hired an outside delivery service which cut down on an enormous amount of overhead. Staff was reduced down to 4 full time employees. Overall sales projections were hit while maintaining a strong gross profit and agreed upon advertising budget was inline.

 
Stone House Interiors

Stone House Interiors

Going out of Business

Stone House Furniture – Doylestown, PA

After 38 years in business running an upscale furniture store out of a converted 200-year-old farmhouse, this mother and daughter team could not handle the financial stress of disappointing sales over the last several years. They hired PMP Sales to assist them in liquidating their entire inventory of high end lines out of their 7000 sq. ft. store.  Some of the lines carried were: Vanguard, Leathercraft, Sherrill, MacKenzie-Dow and Hekman.

Results: The liquidation sale ran for 12 weeks and even though sales at their store never exceeded $500,000 over the last few years, with the assistance of PMP Sales, we tripled their annual business while leaving them with no leftover inventory.

 
Einstein Moomjy Furniture

Einstein Moomjy Furniture

Restructuring Sale

Einstein Moomjy – Paramus, NJ

This retail legend, who had been in the carpet & furniture business for over 60 years, watched helplessly as their sales steadily declined and they slowly lost touch with their customer base. When the owner heard her own doctor make a joke that “even he couldn’t afford to buy at that store”, it was a wakeup call to hire PMP Sales and restructure their business.

Results:  Sales tripled for Einstein Moomjy during their two-month “Corporate Restructuring Furniture Liquidation” event.  Einstein sold off over $600,000 of very old merchandise, and was introduced to various new lines of goods at very strong margins. They also learned new ways to promote and advertise.  They completely overhauled their selling system which resulted in a much higher closing ratio than before.

 
Squan Furniture

Squan Furniture

Store Closing

Squan Furniture – Three locations in NJ

In 2006, this owner was deciding between going out of business or to consolidate and downsize his operation in order to survive. After meeting with PMP Sales, he saw we truly cared about the owner and the staff at Squan.  PMP Sales made suggestions with a plan of action to save the operations. In the summer of 2007, Squan ran a sale with PMP Sales to close one of his three stores and a year later, ran a sale out of their warehouse, which had never been used for retail.

Results: Squan was able to liquidate their entire inventory from the Eatontown showroom and trim excess inventory from his warehouse. A year later, PMP Sales was hired to run a sale out of his warehouse for the first time ever. By using several media outlets, including our highly efficient mobile program, we were able to attract consumers from miles away to a warehouse outlet center that never existed before that resulted in almost $500,000 over a 3-month period.

 
National Furniture Liquidators

National Furniture Liquidators

Pop-Up Liquidation

Value City/Ashley Home Stores – Seven stores throughout NJ

In New Jersey, Value City Furniture is regarded as the single largest independently owned furniture chain. They also own four Ashley stores, and over the years, they had difficulty in selling off their obsolete inventory during their own warehouse sales. Value City needed to liquidate, but did not want the public to hear their name during the sale.  PMP Sales was hired to find a location where we could advertise under our name (N.F.L.-National Furniture Liquidators) and sell off all their old inventory.

Results: We rented a vacant 60,000 sq ft Huffman Koos building in central NJ for a 3 month period at very low rent. $1.2 million of obsolete inventory was sold over a 3 month period.

 
Lexington Furniture & Design

Lexington Furniture & Design

Going out of Business

“There was no doubt in my mind to hire you for this job after the profitable outcome of the Restructuring Sale we did together two years ago. PMP’s expertise goes unsurpassed in the industry on high-impact promotions for independent retailers.”

– Joel Werrick, Partner of Lexington Furniture & Design, Boston, MA

Lexington Furniture – Two locations near Boston, MA

Lexington Furniture was a prolific retailer in the New England area, selling the finest and latest trends in furniture to its clients for half a century.  The young owners made the conscious decision to close the stores in favor of pursuing other business opportunities.  They partnered with PMP Sales, and together we planned and executed a viable exit strategy.

Results: The Going Out Of Business event double’s Lexington’s regular volume for the entire length of the 12-week promotion.  Lexington was able to liquidate their entire inventory at high margins, and the owners were able to walk away with a sizeable profit to be used in future business investments.