Who We Are

PMP Sales specializes in powerful retail promotions designed to successfully increase cash flow for independent furniture retailers, or profitably terminate a business in an organized manner.

We believe that any situation can be made successful through correct analysis, proper planning and competent execution. We design programs with the reputation, future and goals of the retailer as primary concerns.

Taking a strategic and consultative approach is central to PMP Sales’ promotion methodology. We work closely with clients to understand their current situation and future objectives. Wherever possible, PMP Sales strives to salvage an under-performing retail store rather than immediately embark on a liquidation. In fact, PMP Sales has a long history of helping clients turn-around struggling businesses without resorting to outright store closings.

• We’ve expanded our services beyond other promotion companies, yet still work strictly on commission.
• We take a consultative approach before, during and after your promotion.
• We draw resources from an elite panel of experts to ensure you receive top notch quality and service in all areas regarding your promotion.
• After we drive traffic through your doors and increase your sales and profit margin, we leave you with your reputation in tact and better equipped with successful business strategies for the future.
• We maintain our relationship with you even after your sale has ended, to ensure you stay on the right track to continued success.

On average, PMP Sales is able to successfully generate a store’s annual volume in less than twelve weeks with a net profit of 10-15%.

All of our promotions are customized to your particular circumstances to assure the most successful sales event, and to set the conditions for your continued success.



Hector Mustafa




Hector’s multi-faceted history within the furniture industry brings over 25 years of personal experience in the areas of personnel management, merchandising, and retail ownership. These critical categories of expertise have combined to form a strong ideal partner for independent furniture retailers in need of a promotion company.   Hectors assignment as General Sales Manager for Crest Furniture equipped him with the valuable skills of managing multiple stores, as well as creating an effective training program for the store managers and salespeople. From there, Hector gained incredible insight into the world of merchandising for all types of furniture stores through his eight years as a Sales Rep for numerous and diverse manufacturers. Most importantly, Hector had the opportunity of being an independent retailer himself, owning two stores in New Jersey and New York for six years, which gives him the capacity to understand and empathize with each store owner’s experiences and situations. Hector is the Senior Advisor of PMP Sales and is responsible for setting the strategic direction of the firm.



Ron Cooper

VP of Sales & Marketing




Ron has more than 25 years experience as a retail store owner and marketer of bedding and home furnishings products. He is responsible for overseeing all aspects of PMP Sales’ business development program, as well as ongoing customer relationship management. His activities include coordinating the firm’s involvement in industry trade shows and special events – as well as advancing the firm’s thought-leadership initiatives via seminars, public relations, and other forms of market outreach.



Ed McClure

Southeast Regional Manager




Ed McClure, a veteran salesman for 35 years with dozens of nominations and awards, came aboard as PMP Sales’ Southeast Regional Manager. Ed’s extensive experience in a wide range of professional occupations, including marketing, design, and management, has prepared him for the diverse requirements of managing the Southeast Territory for PMP Sales. For the last 13 years, Ed has excelled in sales within the furniture industry. Based in Georgia, Ed’s familiarity with his territory, his personable nature and his dedication to customer satisfaction will resonate the values of PMP Sales to the area’s independent retailers.

Eric Foltys

West Coast Regional Manager




Eric Foltys has over 20 years of consulting experience, working with a number of different retail furniture clients in over 40 states. Having been focused primarily in business development and high-impact promotions on the west coast for the last two years, Eric is familiar with the area’s unique challenges and has much experience implementing solutions for independent furniture retailers.

Jerry Certa

West Coast Regional Manager




Jerry Certa brings with him over 28 years of management expertise, having overseen every aspect of both retail and promotional events in the furniture industry. As a decorated Navy Veteran, Jerry has the strong work ethic, leadership, and integrity needed to be successful in this field. The value of his skill set is confirmed by the successes of countless promotions he has overseen, in diverse markets nationwide.   Jerry trails behind him a wake of satisfied store owners and incredible references within the furniture industry.